exara.

Exara · Company profile · 2026

AI software,
built in Dubai.

Exara builds AI products across several industries in the UAE, and custom software for small and medium businesses.

01
Career Atlas
Education
 02
MatchProof
Sport
 03
CarVerdict
Automotive
 04
Custom solutions
For SMEs
Incubated at in5 Tech · Backed by TECOM Group www.exara.ae

The company

Exara.

A software company in Dubai, founded in 2025. We build AI products of our own across education, sport and automotive, and custom software for small and medium businesses across the UAE.

Problem first
We scope the problem before choosing the technology. Some of this work needs AI, some of it does not, and we say so.
Priced upfront
Scope and cost are agreed before a line of code is written. No day rates and no open meter.
Yours to keep
The code and the data belong to the client. Nothing is locked behind us or rented back.
Leadership
ASAdam Sariengineering
LGLaiba Gulzarproduct and design
AAAbdullah Bin Aslamcommercial
At a glance
Founded
2025
Base
in5 Tech, Internet City, DubaiIncubated at in5 Tech, backed by TECOM Group.
Projects
Career Atlas · MatchProof · CarVerdict
Also live
mapd, a consumer app in Dubai

Built, owned and taken to market by Exara

01Section one

Projects.

01

Career Atlas

Education

Shows a student the careers connected to what they actually enjoy, then checks each one against the UAE.

Sold toSchools and universities
 02

MatchProof

Sport

Measures what a sponsor actually received from a match, in seconds on screen and dirhams of value.

Sold toClubs and event organisers
 03

CarVerdict

Automotive

Reads a car's fault codes and service history, then returns a verdict that shows its own reasoning.

Sold toGarages and dealers

Project 01 · Education

Career Atlas

Careers a student would never think to search for.

The problem

Students choose from the handful of careers they can already name. A counsellor has no way to widen that list without guessing, and no way to show a student why a particular path came up.

The business model
Who pays
Schools and universities
Sold as
An annual licenceUnlimited students. One number a school can budget for.
Then
Ministries and education authorities
Try it · the path graphpick a starting point
medicine

One familiar starting point opens onto the roles connected to it. Every path gets a UAE reality check.

The techfour parts
01
Interest scoring
Profiles a student across work-type dimensions rather than job titles.
02
Occupation graph
Weighted edges between related roles, traversed to surface adjacent ones.
03
Local data layer
Occupation records mapped to UAE roles and study routes, source dates carried through.
04
Explainability trace
Every result returns the scores and edges that produced it.

Project 02 · Sport

MatchProof

Proof of what a sponsor actually got.

The problem

Gulf companies spend three to four and a half billion dollars a year sponsoring sport. Almost none of them receive proof of what they bought, and the clubs selling those rights prove it with screenshots in a slide deck.

Spent yearly
$3–4.5Bgulf sport sponsorship
Measured
Almost noneof it, today
The business model
Who pays
Clubs, leagues and event organisersTheir income depends on sponsors renewing. This report wins the renewal.
Sold as
Per event, or monthly across every sponsor
Then
The brands themselvesGulf sponsors hold rights at FIFA, F1 and UEFA.
Try it · scrub the matchillustrative numbers, real mechanics
perimeter
jersey
backdrop
90:00
Logo on screen
04:07
Share of frame
11%
Media value
AED 408k
Vs contract
117%committed AED 350k

Drag the timeline. The engine does this across every frame of the real broadcast.

The techfour parts
01
Logo detection
Object detection per frame. Bounding box, time on screen, share of frame, placement class.
02
Social listening
Entity recognition across Arabic and English posts, joined to engagement counts.
03
Valuation
Exposure converted to a media value in dirhams, benchmarked per placement type.
04
Reconciliation
Delivered inventory measured against contracted inventory.

Project 03 · Automotive

CarVerdict

Should I buy this car?

The problem

A buyer or a garage reads a fault code and gets an opinion back. Nothing shows how the conclusion was reached, so nobody can challenge it before parts are replaced and money is spent.

Rules
101each one authored
Tests
146all passing
Codes
54covered
The business model
Who pays
Garages and dealers
Sold as
A monthly subscriptionUnlimited reports. Cost per car falls with use.
Then
Classifieds and dealer platforms
Try it · run a tracepick a fault code
Input
Rule fired
Output
Before you pay
146 / 146 FIXTURES PASS 101 rules · 54 codes
every step re-checkable

The same input always returns the same verdict. Disagree with the answer, and you can point at the exact rule.

The techfour parts
01
Rule engine
Authored rules over fault codes, mileage and service history. Deterministic.
02
Regression fixtures
146 fixtures pin the behaviour and run on every change.
03
Code to component map
54 fault codes bound to the parts they implicate, against a named-node 3D model.
04
Report generator
Cause, confidence band, cheaper differentials first, and the test plan.

For small and medium businesses

02Section two

Custom solutions.

Off-the-shelf software is priced for a company ten times the size, or built for a hundred needs when a business has one. We build the piece that is missing, around how the company already works.

How we worktap a step
Why Exara
Built here
Based in DubaiClose enough to sit with the team while the system is being built, and to change it in person.
One job
The missing piece, not a platformCost-efficient because it does one thing properly rather than a hundred badly.
Same bar
The team that builds our own productsClient systems are held to the standard we hold our own work to.
Yours
You own the code and the dataNothing is locked behind us or rented back to you.
Clients AnationzRetail distribution OpenspaceProperty management SM StratagemStudio

Contact

Contact us.

Office
in5 Tech, Internet City
Dubai, United Arab Emirates

Every enquiry gets a real answer within two working days, including when the answer is that we are not the right people for it.

What to bring us
01
A first customer for a project
A club, a school or a garage. We run it with you on your own data before you commit to anything.
02
Work that is eating hours
Send the actual files rather than a brief. We come back with a scope and a fixed price.
03
A partnership or an introduction
Technical partners in computer vision and Arabic language work, or anyone the projects would suit.

Incubated at in5 Tech · Backed by TECOM Group

© 2026 exara · dubai